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Burns Night – Retailing Best Practice

Key Facts

  • Understand the best examples of category execution for Burns Night
  • 6 reports, one for each year from 2016 to 2021.
  • Each report features examples of signage, promotions and category execution from the major stores in Scotland
  • Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
  • Leading retailers from the UK are all featured, enabling you to learn from the best.

£995.00

Drive your sales in Scotland

Hogmanay - Retailing Best Practice

Burns Night Signage

This retailing best practice document focuses on Burns Night, an event celebrating the life and works of Rabbie Burns, the national poet of Scotland, the event occurs on or around the 25th January, each year.

In Scotland, celebrations are linked to hosting parties and small events, having a 'Burns Supper', with a focus on Scottish products notably, Haggis,  alongside other Scottish products that are featured heavily for the event.

For retailers, Burns Night remains an important event for Scottish stores and there are strong elements within the offer that we have seen, with solid progression noted each year.

Our 6 separate reports span the years 2016 to 2021 inclusive, showcasing the best examples of execution from the around the Scottish stores and within the relevant categories for Burns Night.

Burns Night is a core event in the Scottish retail calendar and it justifiably does command a presence in store towards the end of January, when the only real event competition comes from Healthy Eating alongside Pancake Day and Chinese New Year.

Our reports contain all the best practice, imagery and guidance you will need to understand how Burns Night was executed, highlighting who does what well and where the opportunities lie ahead of the next event. 

If you take action and purchase this package of reports, your download will begin immediately. If you delete, or misplace the files. No problem, you can simply log back in and re-download your purchased reports at any time.

Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.

Our reports are in depth and offer great coverage, but we can’t cover everything. Our full image collection for Burns Night, alongside 60 others is available to download, today. 

Complete with full sub categorisation of seasonal imagery, making it easy to find the Advent Calendars at Christmas and seeing all of the Pumpkins from Halloween. Plus we have over 12,000 pictures of shippers! 

Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving time too. 

Alongside these reports, get in touch to discuss how you can access our portal and turbo charge your sales growth.

Number of pages: 286

Categories:
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Location:
Scotland

Ideal for:
Buying Teams - Ambient, Buying Teams - Fresh Foods, Local and Regional Buyers, Marketing, PoS and Signage Teams, Product Developers, Seasonal Event Planners, Trade Planning

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100% money back guarantee - if you're not happy, we're not happy.

High-quality imagery - no blur and absolutely nothing out of focus.

Benefit from our expertise and perspective. We are renowned for this in the retail space.

In-depth analysis and actionable insights - not 'say what you see'.

Generate new ideas for your stores or seasonal campaigns - we highlight best practice.

Don't waste time and money. Utilise our expertise in retail to leverage better results for you.

FAQ

QuestionAnwser
How do I place an order?Simply enter your email address and add the report to your basket, then click on the cart and follow the checkout process to access your report. It will automatically download once payment is confirmed. You can download all purchased reports in your membership area at any time.
Can I download these reports more than once?Yes. Unlike a supermarket where you pay once and then have to pay again, your purchased reports remain in your membership area for your viewing needs.
What format are the reports sent in?All reports are sent in PDF format.
What payment methods do you accept?We accept all major credit and debit cards via Stripe, our payment processor. We also feature the ability to pay via Google Pay, and Apple Pay. Where this is available, it will appear as an option on the product page. We can also generate an invoice and accept payments via BACS. We will distribute reports upon receipt of a valid purchase order from your company. For any other payment methods, please don't hesitate to get in touch to discuss.
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Is there a discount for buying multiple reports?Yes, we offer 5% when purchasing three individual reports, 10% off four individual reports and 15% when buying five individual reports. Note that the discount is only available for purchases made via our research store and will be automatically applied at checkout.
Once we have purchased our report, can we ask follow up questions?Absolutely. Please email us and we will answer queries on your report and the subject matter, including any follow-up queries you may have.
What types of reports do you produce?Broadly speaking, we have two categories of reporting. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
Can I have a refund?Please ensure that you read everything on the site about your purchase. If you are unsure, contact us so we can guide you further. Unfortunately, due to the nature of the information that we distribute and the automatic download technology that we deploy upon purchase, we can't offer a refund once this process has been initiated.
Is there any form of disclaimer attached to your reports?Absolutely, glad you asked! Our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.

Contents

  • 6 separate reports, covering the event activity across the store.
  • Review development in the offer each year, category by category, from each retailer.
  • Look at sales driving ideas, signage, promotions and best practice examples from across fresh, ambient and non-food categories.
  • Key highlights for each event are highlighted, summarising the key takeaways from each event.
  • We only use high quality imagery featured to illustrate our examples.

I have known of Steve and his work for a number of years and I found his observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the 'reality' that customers can face in store.

Since moving to the US, I have maintained an interest in Steve's observations and his way of working translated seamlessly to visiting stores in the US and providing his expertise on best practice and guidance for senior executives.

Mark Ibbotson - Asda COO, Walmart EVP Central Ops and Realty (2013-2020)

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Bespoke Reports

Whilst we have a wealth of reports from our store visits and seasonal event overviews, there's always more to say, and infinite ways to combine imagery. Perhaps you want to showcase a particular category, from a specific year, or a specific tier of products plus anything from a particular country... the number of combinations is endless.

We understand that requests come in all shapes and sizes. We think of our images as the raw material, and, once given a request or brief, we're able to use our imagery, combined with our insight, to craft something that will not only satisfy your immediate requirements, but will be something that you can treasure for many years to come (or at least until you get another request from a client or a stakeholder.)

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