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Hogmanay – Retailing Best Practice

Key Facts

  • Understand the best examples of category execution for Hogmanay
  • 3 reports, spanning 2017, 2019 and 2020, giving a great overview of Hogmanay.
  • Each report features examples of signage, promotions and category execution from the major stores in Scotland
  • Drive sales with our reports, we capture all the examples for each event and enable you to look at execution from several years too.
  • Leading retailers from Scotland are all featured, enabling you to learn from the best.

£995.00

Drive your sales in Scotland.

Burns Night Signage

Burns Night - Retailing Best Practice

This retailing best practice document focuses on Hogmanay, the Scottish New Year, the name is thought to derive from the French language, meaning "Gala Day". It is a major event in Scotland and encompasses their new year celebrations. Auld Lang Syne is traditionally to celebrate the turning of the year, a poem/song written by Scotland's bard, Rabbie Burns.

In Scotland, celebrations are extensive, with this event the equivalent of the New Year's celebration. With a focus on Haggis, Steak Pies and Malt Whisky that are suitable for Hogmanay and similar to what we see for Burns Night, later in January.

For retailers in Scotland; Hogmanay remains vital as an event and there are several iterations of the offer that we have seen, focusing on local tastes alongside a core offer for the New Year's celebrations.

Our 3 separate reports cover the event in 2017, 2019 and 2020 as the year turns to 2021 also. Our report showcases the best examples of execution from the around the stores and categories for Hogmanay across Scotland. 

Our reports contain all the best practice, imagery and guidance you will need to understand how Hogmanay was executed, we highlight which retailer does the event well and where the opportunities may lie ahead of the next event. 

If you take action and purchase this package of reports; your download will begin immediately. If you delete, or misplace our reports, no problem! You can simply log back in and re-download your purchased reports at any time.

Don't waste time trying to collate pictures from various colleagues of seasonal activity, or trying to find the time to visit stores yourself. Trust Grocery Insight to provide everything you need to improve your offer whilst saving some time along the way.

Our reports are in depth and offer great coverage, but we can’t cover absolutely everything here. Our full image collection for this seasonal event, alongside 60 others is available to download, today with over 250,000 images available to review. 

Complete with full sub categorisation of seasonal imagery, making it easy to find the Advent Calendars at Christmas alongside seeing all of the Pumpkins from Halloween. Plus we have over 12,000 pictures of shippers!

Grocery Insight is the obvious choice when it comes to improving your sales whilst providing the added bonus of saving time too. 

Get in touch to discuss how you can access our portal and turbo charge your sales growth.

Number of pages: 168

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Categories:
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Location:
Scotland

Ideal for:
Buying Teams - Ambient, Buying Teams - Fresh Foods, Local and Regional Buyers, Marketing, PoS and Signage Teams, Trade Planning

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100% money back guarantee - if you're not happy, we're not happy.

High-quality imagery - no blur and absolutely nothing out of focus.

Benefit from our expertise and perspective. We are renowned for this in the retail space.

In-depth analysis and actionable insights - not 'say what you see'.

Generate new ideas for your stores or seasonal campaigns - we highlight best practice.

Don't waste time and money. Utilise our expertise in retail to leverage better results for you.

FAQ

QuestionAnwser
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Once we have purchased our report, can we ask follow up questions?Absolutely. Please email us and we will answer queries on your report and the subject matter, including any follow-up queries you may have.
What types of reports do you produce?Broadly speaking, we have two categories of reporting. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
Can I have a refund?Please ensure that you read everything on the site about your purchase. If you are unsure, contact us so we can guide you further. Unfortunately, due to the nature of the information that we distribute and the automatic download technology that we deploy upon purchase, we can't offer a refund once this process has been initiated.
Is there any form of disclaimer attached to your reports?Absolutely, glad you asked! Our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.

Contents

  • 3 separate reports, covering the event activity across the store.
  • Review development in the offer each year, category by category, from each retailer.
  • Look at sales driving ideas, signage, promotions and best practice examples from across fresh, ambient and non-food categories.
  • Key highlights for each event are highlighted, summarising the key takeaways from each event.
  • We only use high quality imagery featured to illustrate our examples.

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Dave Lewis, former CEO of Tesco

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Whilst we have a wealth of reports from our store visits and seasonal event overviews, there's always more to say, and infinite ways to combine imagery. Perhaps you want to showcase a particular category, from a specific year, or a specific tier of products plus anything from a particular country... the number of combinations is endless.

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