Expertise
Everything we cover.
Pick the areas that interest you. Each tile you select builds your brief — then send it to Steve in one click.
Start here — who are you?
Retailer
I run stores and want insight on my estate or competitors
Supplier / Brand
I sell into grocery and need to understand the shelf
Investor / Analyst
I need an honest read on the market for investment decisions
Consultant / Agency
I advise retail clients and need expert support
Marketing Agency
I need retail insight to inform creative or media strategy
Trade Body / Association
I represent the industry and need authoritative perspective
Competitive Intelligence
Select any you would like
Weekly Market Overview
Competitor campaigns, deals, and new lines across 9+ retailers every week
Your Stores
How your own estate is executing — walked as a customer, photographed, reported
Competitor Benchmarking
Your stores vs the competition — side by side, same week, same categories
Price Architecture Review
How value reads at the shelf edge — own label vs brand vs price-matched
Promotional Mechanics
Deal structures, multibuy mechanics, loyalty pricing, and how they execute in-store
Discount Retail
Aldi, Lidl, B&M, Home Bargains — how discounters trade and where they are heading
New Store Openings
Format launches, refits, and new concepts — what the first visit reveals
International Retail
US, Europe, and beyond — Lidl US, Aldi international, format exports
Seasonal Events
Which events matter to you?
Christmas
The biggest event. 150+ reports across every category, every retailer, every year since 2015
Easter
Eggs, hot cross buns, seasonal confectionery, lamb, spring ranging
Halloween
Trick or treat, pumpkins, seasonal confectionery, party food, discount specialists
Valentine's Day
Dine In, flowers, confectionery, gifting, BWS
Mother's Day
Flowers, gifting, afternoon tea, bakery, cards
Father's Day
Gifting, BBQ, BWS, grooming
Back to School
Lunch box, uniform, stationery, meal planning, value messaging
Summer & BBQ
Outdoor dining, rose, ice cream, sun care, garden
Bonfire Night
Fireworks, toffee, seasonal ambient, sparklers
Black Friday
Deal mechanics, digital vs in-store, non-food, promotional overload
Burns Night
Haggis, whisky, Scottish provenance, seasonal ranging
Chinese New Year
World food, seasonal displays, cultural ranging
Pancake Day
Ambient impulse, cross-merchandising, recipe mechanics
Eid & Ramadan
Halal ranging, seasonal displays, cultural relevance
Thank You Teacher
Gifting, confectionery, cards, seasonal opportunity
Hogmanay & New Year
BWS, party food, seasonal clearance, transition to January
Coronation & Jubilee
National event merchandising, patriotic ranging, one-off opportunities
Autumn
Comfort food, soups, baking, seasonal transition
Category Expertise
Pick your categories
Fresh Produce
Fruit, veg, salad, provenance, loose vs packaged, British sourcing
Meat, Poultry & Fish
Counter vs pre-pack, turkey & game, seafood, provenance
Bakery
In-store bakery, counter, artisan, scratch vs part-bake
Deli & Cheese
Counter service, specialist ranging, cheese walls, charcuterie
Beers, Wines & Spirits
Wine authority, craft beer, spirits, premiumisation, low and no
Chilled & Ready Meals
Meal solutions, Dine In, party food, premium vs value tiers
Desserts & Accompaniments
Cream, desserts, seasonal accompaniments, hosting
Frozen
Frozen meals, ice cream, frozen produce, space allocation
Confectionery & Biscuits
Sharing, impulse, seasonal, gifting, advent calendars
Ambient & Grocery
Core grocery, world foods, cupboard staples
Free From & Vegan
Dietary ranging, plant-based, allergen-free
Food to Go
Sandwich, sushi, hot food, meal deals, convenience mission
Food Gifting
Hampers, gift sets, premium tins, seasonal gifting
Cards, Wrap & Crackers
Seasonal stationery, gift wrap, crackers, decorations
Toys & Gifting
Seasonal toys, craft, non-food gifting, specialist retailers
Flowers & Plants
Cut flowers, plants, seasonal displays, gifting occasions
Health & Beauty
Skincare, haircare, wellness, vitamins, personal care
Household & Pet
Cleaning, laundry, pet food, pet care
Homeware & Hosting
Tableware, decoration, candles, seasonal homeware
Clothing & Non-food
F&F, George, Tu, seasonal clothing events
Branded Shippers & Displays
Floor shippers, branded activations, FSDU, in-store theatre
Retail Media
In-store media, digital screens, supplier-funded activation
Store Operations
Select any you would like
Availability & Stockouts
Gap discipline, replenishment cadence, 4pm stockouts, in-day chase
Waste & Reductions
Yellow sticker strategy, reduction timings, waste metrics, markdown optimisation
Planogram Compliance
Shelf-edge accuracy, fixture compliance, layout adherence, compliance tools
Signage & Communication
In-store signage hierarchy, point of sale, digital screens, tone of voice
Merchandising Execution
Display standards, gondola ends, secondary displays, floor shippers, theatre
Space & Range
Space allocation vs rate of sale, range reviews, fixture productivity
Operational Excellence
One Best Way, process standardisation, colleague deployment, routine discipline
Store Standards
Hygiene, maintenance, customer environment, trading floor condition
Types of Engagement
How would you like to work together?
Ad-hoc Advisory
Call on Steve when you need him — no retainer, no commitment, pay per engagement
Category Deep Dives
Single-category analysis: bakery, BWS, chilled, produce, meat
Franchise Operations
Franchise format assessment, operational benchmarking
Investment Briefings
Investor and analyst briefings for banks and advisory firms
Market Reviews
Full market overview reports covering the competitive landscape
Monthly Board Updates
Exec-level market briefings for board and leadership teams
One-off Project
A single defined piece of work — a specific question answered, a problem solved
Operations & Standards
Operational programmes, process execution, trial observations
Quarterly Reviews
Trading period reviews, seasonal performance, competitive positioning
Seasonal Event Reports
Hundreds of published reports across every major trading event
Store Renewal Reviews
Refit assessment, new format evaluation, pre and post analysis
Store Visit Reports
Individual store packs with photography, findings, and fixes
Trade Plan Reviews
Proposition reviews, seasonal trade plans, commercial strategy
Weekly Trade Packs
Hundreds of weekly updates delivered. Competitor intelligence every week
Outputs — What You Get
What form should the work take?
Written Report
PDF or PPTX trade pack with photography, analysis, and recommendations
Image Library
Curated store photography delivered via your private online gallery
In-person Presentation
Steve presents findings to your team, your venue or virtual
Board Pack
Exec-ready document for board or leadership review
Q&A Session
Live question and answer — open floor, no slides, honest answers
Strategy Day
Full day with your leadership team — insight, discussion, action planning
Store Walk
Walk stores together — yours, competitors, or both. Real-time commentary
Data & Imagery
Raw photography, pricing data, and AI-analysed image sets for your own use
Strategic & Commercial
Select any you would like
Own Label Review
Private label architecture, tiering, packaging, positioning vs brand
Value Strategy
How value reads to the customer — pricing ladders, price match, perception gaps
Strategy Guidance
Commercial direction, proposition clarity, competitive positioning, market entry
Fresh Counters
Deli, butcher, fishmonger, bakery counter — service, ranging, labour model
Convenience & Local
Express, Local, Simply Food — how convenience trades differently
Sustainability
Packaging, sourcing, waste reduction, environmental messaging in-store
Digital & Loyalty
Loyalty pricing, app integration, digital screens, in-store media
Brand Partnerships
Branded displays, floor shippers, in-store activations, retail media
Supply Chain & Depot
Depot visits, delivery schedules, stock flow, operational efficiency
International Advisory
Market entry support, format assessment, competitive benchmarking for overseas retailers
Best Practice
What good looks like — benchmarking against the best execution in UK grocery
New Format Assessment
Store design, layout, proposition — evaluating new formats before and after launch
Macro & Micro Space Review
Total store space allocation, department sizing, fixture-level productivity
Planogram Review
Shelf layout, fixture compliance, category flow, adjacency logic
Work in Your Stores
Embed with your teams, dig in, find out what is really going on at store level
Retailers We Cover
Select a segment or pick individual retailers below
Big 4
Tesco, Sainsbury's, Asda, Morrisons
Big 6
Big 4 plus Aldi and Lidl
Discounters
Aldi, Lidl, B&M, Home Bargains, Poundland, Farmfoods
Premium
M&S, Waitrose, Booths
Convenience
Tesco Express, Sainsbury's Local, Co-op, Spar, Nisa, One Stop
Variety & Specialist
B&M, Home Bargains, Poundland, Wilko, Boots, WHSmith
All Retailers
Full competitive landscape across every fascia
International
Overseas retailers and UK market entry assessment
Aldi
Amazon Fresh
Asda
B&M
Booths
Boots
Budgens
Co-op
Costcutter
Farmfoods
Heron Foods
Home Bargains
Iceland
John Lewis
Lidl
Londis
M&S
M&S Simply Food
McColl's
Morrisons
Nisa
One Stop
Poundland
Premier
Sainsbury's
Sainsbury's Local
Scotmid
Spar
Tesco
Tesco Express
Waitrose
WHSmith
Your brief
Select tiles above to build your brief, or type it directly below.
Or reach out directly at [email protected].